arl Zeiss Vario-Tessar branding, 2.5" 115,000 pixel LCD display, optical viewfinder, and a maximum sensitivity of ISO 1,000 equivalent. Auto and Programmed Auto exposure modes are offered, as well as seven scene modes (Twilight, Twilight Portrait, Landscape, Beach, Snow, High Sensitivity, Soft Snap). Other Sony W55 features include 2x "Precision" (interpolating) digital zoom, up to 14x "Smart zoom" (which simply crops to achieve the zoom effect, resulting in lower resolution images, but no softening due to interpolation), three metering modes (multi-pattern, center-weighted or spot), +/- 2.0EV exposure compensation and a 2 or 10
second self-timer. The DSC-W55 captures movies in MPEG1 format with audio at resolutions up to 640x480 pixels, at a rate of up to 30 frames per second.
Like other Sony models, the W55 uses Memory Stick Duo memory cards and comes with a fairly generous 56MB of internal memory available for image storage. Sony DSC-W55 interfaces include USB 2.0 (high-speed), A/V (NTSC or PAL), and DC input via a dummy battery that's included with the optional AC adapter. Power is provided to the Sony W55 via a Sony NP-BG1 Li-Ion rechargeable battery.
The Sony W55 is offered in a variety of colors including Caribbean blue, pale pink, elegant black and sleek silver and is carrying a list price of US$200.
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